(Btw did you get our email from when this was first posted? If not, I wonder if it went to spam or if you might want to update the email address in your profile.)
I totally agree with you - I don't think it's specifically emoticons that are the future. Snapchat is definitely a perfect example of the direction we are going in (picture + text).
The best use for this is if you wanted to have content, other than your usual content, that is exclusive to fans that specifically subscribe to you on YouTube.
This isn't something you should do for every video. That would definitely stunt your growth.
Boost is something you should use once and a while with the specific purpose of converting your existing fans on other social networks to subscribers on YouTube.
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